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    Up&Up 1-Day Performance Plus

    Up&Up 1-Day Performance Plus is a private label brand sold by Target Optical

    The generic equivalent is

    Sold at

    Target Optical

    Up&Up

    What is a private label?

    Private label contact lenses are brands created by stores (such as Synoptik, Specsavers, or Synsam) but manufactured by the same companies that make popular brands like CooperVision, Alcon, or Bausch + Lomb. These lenses are identical to the original brands but are often available at a lower price.